How Being CLEAR over CLEVER in Your Copy Will Bring in More 2023 Wedding Leads

Ideal Wedding Leads

Trying to grab the attention of your ideal 2023 wedding couples means cutting through all the online noise, and showing your wedding leads you understand them. Imagine all the websites and emails your dream wedding couple is seeing every single day. And you’re not just competing with lots of online noise; you’re also up against a short attention span.

“The human attention span is now less than that of a goldfish. 

A goldfish has a nine-second attention span,

 humans now have an attention span of six to eight seconds.”

So what is the best way to grab your ideal wedding lead’s attention and make them want to click on your email, website, or CTA (call to action)?

The answer: Using clear copy to communicate the answers that are most important to your wedding couples, and that makes them say, “This is exactly what I have been looking for! No one else understands me like {insert your name here}!”

Keep reading to learn how you can easily update your wedding business, attract more engaged couples, and book your ideal 2023 wedding couples.

How To Connect With New Wedding Leads, Fast. 

Sure, being funny or witty in your emails or social posts might get couples to pause, but if you’re not clearly telling them what they need to know, they will keep scrolling.

The best way to grab your wedding lead’s attention is by making sure that you’re being clear about what matters most: how their dream wedding experience will come to life if they work with you. Anytime you communicate with your couples, whether it’s on your website, socials, or emails, you have to keep their attention. So make sure they can clearly see:

• How you are going to be the best wedding professional for them 
• How are you going to benefit them more than your competitors can
• What it is that you’re asking them to do next

Now, this doesn’t mean you can’t be funny and show your brand’s uniqueness (you should!), but you don’t want to sacrifice clarity for cleverness and make your wedding leads guess what you’re trying to tell them. 

You want to clarify how you can help them, what you will do for them, and what they should do next. And you want to say it often. 

How To Write Clear, Engaging Copy That Attracts New Wedding Clients

Don’t bury the lead

Seeing as you need to grab your potential couple’s attention in 6-8 seconds, make sure that you include the most important information in the first sentence. Your couples should immediately know exactly what they’re going to get from you, why this is important, and why they should keep reading.

Write from your ideal bride’s point of view.

More than anything, your potential couples want to know, “What’s in it for me?” 

So when you are communicating with potential wedding leads on your website, socials, or emails, write from their point of view. Ask yourself: What do they need to know from me that will help them book me confidently?” 

Paint your lead’s picture of success and show why you can make it a reality 

As you describe your ideal couple’s dream wedding, include how your credentials and experience will impact their wedding day. Here are two examples of how you can make sure your communication emphasizes your strengths, while still writing from your lead’s perspective:

1. If you have been in the wedding industry for a long time and you’ve seen it all, highlight how this will benefit your couples. Maybe you can anticipate their needs because you know what creates a perfect wedding day. You will know what they need even before they need it. Now, instead of starting with “I” focus on “you” For example: You can rest assured that if things don’t go exactly as planned (and they rarely do), that we will be there to handle it, while you simply enjoy celebrating with your favorite people. 

2. If you are a wedding and engagement photographer who knows the best local spots for breathtaking wedding photos, talk about how your knowledge can benefit your couples. For example: Your love story has been an adventure, your engagement session should be no different – and we know just the spot!

Could your competitors say the same exact thing?

Now that you are clearly communicating:

• How you are going to be the best wedding professional for your ideal couples
• How are you going to benefit your perfect wedding couple the most 
• What it is that you’re asking your wedding leads to do next

It’s time to go the extra mile and ask yourself: could my competition say the same thing?

If the answer is “yes,” then it’s time to get more specific about which couples you do and don’t want to work with.

So, what specific benefits do you bring to your wedding clients? Let us know in the comments below, or jump over to the Book More Brides Facebook Group and start the conversation there. 

In summary, make sure that you’re very clear in your communication with your couples, including your web copy, social posts, and emails. Say it early, and say it often, and make sure that you are saying it in a way that will allow them to see what the benefit is for them and how your strengths will benefit their wedding day. If you make sure you are incorporating these tools in your communication with new leads, you’re going to attract more of your ideal couples (and less of those pesky price shoppers).

Ready to book 70% more weddings with this proven email response?

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Ideal Wedding Leads