Are you looking for the best tips to market your wedding venue to your ideal customers? Do you feel frustrated and overwhelmed with the lack of interest in your wedding venue this year? Have you tried to get your wedding venue in front of the right bridal couples but struggled to figure out the best and quickest way to do it?

If you’re looking for the best tips to market your wedding venue to the right bridal couples – take a read through these simple tips below:

1. Set up a collaboration or photoshoot with other wedding vendors
2. Host an open day every season
3. Sign up with the best directory platforms 
4. Start blogging every week
5. Schedule your social media posts
6. Concentrate on SEO
7. Revamp your pricing or packages
8. Ask for referrals and reviews
9. Update your website
10. Create an automated email list
11. Upgrade your brand design and copy
12. Implement a strategic Facebook Ads plan

There are several ways to market your wedding venue, but in this article, we’re going to share the best ways that you can get your wedding venue in the eyes of your target audience.

Marketing your wedding venue to a broad audience of bridal couples is a waste of time and money. In this article, we’re showing you how to narrow down and pinpoint your ideal clients so that you can attract them to your wedding venue effortlessly in the future.

1. Set up a Collaboration or Photo Shoot with Other Wedding Venues

This is the quickest way to get more eyes on the prize. In this case, your wedding venue. A collaboration entails hosting a setup or photoshoot at your wedding venue and inviting other wedding vendors and suppliers to collaborate with you.

The pictures taken at the photo shoot will then be exchanged and shared on every ‘collaborators’ social media accounts, thus getting your wedding business exposed to a much wider audience of your ideal clients in no time at all.

2. Host an Open Day Every Season

Although you may think I’ve added this one here for the obvious reason of getting brides to visit your wedding venue for an open day, I do actually have another perspective on why this is such a great opportunity for wedding venues.

Open days and events of this nature provide great content to local magazines and newspapers in your area. By inviting them to your open day, or even better, collaborating with them – you could gain some incredible exposure both within their publications and on their social media accounts.

3. Sign up With the Best Directory Platforms

This one is probably quite obvious to you, but as with most of the tips shared in this article – there’s an alternative reason why this one is listed here in our top 12 tips for marketing your wedding venue to the right clients.

Aligning your brand with the best directory platforms in your country, eg. WeddingWire and The Knot. You will position your brand as a credible and trustworthy wedding venue, AND you will provide your website with crucial and credible backlinks to help your business rank higher on Google and other search engines.

4. Start Blogging Every Week

Adding a couple of blogs here and there will not do your wedding venue any favors. If you want to stand out amongst the crowd – your wedding venue needs to have regular articles on the website that answer your ideal customers’ questions.

But here is an extra tip – instead of writing articles for the sake of adding content to your site – be strategic in your approach to blogging by using descriptive words and geolocation. You can do this by adding articles about other wedding vendors and suppliers in your local area, and creating a list of words describing your wedding venue then using those as blog post ideas eg. Luxury wedding venue in New York or Beach Wedding Venue in Newport.

5. Schedule Your Social Media in Advance

Social media algorithms support social media accounts that are consistent. If you get too busy or if you happen to forget to post content to your Facebook or Instagram accounts – your efforts will not reach your target audience. 

By setting up your social media content in advance and using a social media scheduling tool like Tailwind, Planoly, Later, or Loomly – you will have much more chance of showing up on bridal couples feeds.

Extra Tip – The algorithm for Instagram has changed – Do not use more than 5 hashtags, otherwise your account may be flagged as spam.

6. Concentrate on SEO

If you’re wondering where to spend the majority of your marketing budget to get more wedding bookings for your wedding venue – the answer is SEO.

Getting your wedding venue ranking at the top of Google and any other search engine is vital if you want to attract your ideal bridal clients.

SEO is not hard to do, and there are free tools such as Ubersuggest that will show you how to start using it for your wedding venue business. If you don’t have time – you can also hire an SEO specialist to help you. 

Almost every bridal couple planning a wedding will use Google to search for their dream wedding venue and wedding vendors. If you do not show up on the first or second page – you are missing out!

7. Revamp Your Pricing or Packages

Believe it or not – your pricing and packages could be hurting your business, especially if you are too cheap or if your pricing packages are too complex. A simplified approach to your pricing and packages will help you book more weddings. 

It’s also crucial that your wedding venue pricing and packages are presented in the best way. Do you have a branded document to send to interested clients? If not, now’s the time to create one. You can create one for free using design software like Canva.

8. Ask for Referrals and Reviews from your Ideal Wedding Couples

We know this one is not as easy as it sounds. Asking for referrals can feel quite desperate and daunting for some of you, but if you do it in a certain way – it can be quite an easy way to get more clients for your wedding business.

The easiest way to ask for referrals is to mention that you are upgrading your website or packages and you’d like to add a couple of testimonies. Most couples will be more than happy to help you out with this one.

Another way of gaining referrals is to ask other wedding vendors and suppliers to provide feedback on their experience with working at your wedding venue. You could also give them positive feedback or reviews in return.

Extra Tip – Make it easier for them by sending them a Google Form or link to your Google Reviews or Facebook Reviews page.

9. Update Your Wedding Venue Website

A bridal couple will research and do their homework on any and every potential wedding venue and wedding vendor that they’re interested in using for their big day. If they visit your website and find that it loads slowly, has low-quality images, lacks content, reads exactly like other venues or just has an old-fashioned look and feel – they may quickly bounce off it.

It is vital that your website represents you and your brand at its best at all times. Therefore, you should always update the site with new wedding images and content as often as possible.

10. Create an Automated Email List

Putting all of your energy into social media is a risk, especially with the ever-changing rules and algorithm upgrades. By collecting bridal leads and building an email list of highly targeted bridal couples, you can continue to attract and market to that audience even if Facebook or Instagram disappear. 

11. Upgrade Your Brand Design and Copy

What is modern or attractive to bridal couples today may not be next year. Upgrading your brand design and copy to align with todays’ modern bridal couple is essential if you want to continue to attract your ideal customers.

Extra Tip – Learn how to write better copy for your website, emails, and sales pages to convert more leads into bookings.

12. Implement a Strategic Facebook Ads Plan

Trying to do Facebook Ads for the sake of marketing is a big mistake, especially for the wedding industry. Our audience is only around for a small amount of time while they plan their wedding. Therefore, if you want to use Facebook Ads to grow your wedding venue business, you should follow a strategic plan to ensure that you do not waste your time and money.

In this article, we’ve shared a lot of tips to help you market your wedding venue to the right bridal couples near you. If you’d like more advice and guidance on how you can grow your wedding venue business – we’d love to hop on a free consult call with you here.

The post 12 Tips to Market your Wedding Venue to the Right Bridal Couples appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

What does six seconds mean to your wedding business? 

Well, when it comes to the online world, it means everything.

“When an engaged couple lands on your website, they will decide if they want to learn more about you or cross you off their list of maybes, in only SIX SECONDS.”

So, you have six seconds to immediately draw your ideal wedding couples in and tell them everything they need to know about your wedding business. So, what should you include to make a great 1st impression? 

This topic is a big one. In fact, we have dedicated an entire training to it in our Growth Academy. 

Today’s blog will cover three actionable tips to help you upgrade your website homepage today and convert more maybes to yeses. 

A Very Clear Picture Of Success

On a fundamental level, when we refer to the picture of success on your website, we mean an actual photograph (aka the hero image of your homepage). This should be a visual that shows your potential couples what they really want from hiring you. If you’d like a deeper dive into a picture of success, we recommend reading “Stress or Success? What is the picture on your website showing your ideal couples?”

A picture of success should not be:

As amazing as you are as a wedding pro, your picture of success should not be a picture of you. It also should not be a picture of your wedding venue or a picture of a wedding tablescape. 

A picture of success should be:

An image of people experiencing the result of what it is that you are providing for them. Which is so much more than just a pretty wedding venue, a wedding day photoshoot, or a wedding flower arrangement. You are providing a feeling to your wedding couples. They want to feel a certain way on their wedding day, and that is what you are delivering to them. 

Your picture of success will be different depending on what type of wedding professional you are and which wedding industry market you work in. 

A Clear And Enticing Headline Statement

The next section of your homepage we recommend updating is generally located over, above, or below your picture of success. We recommend placing it below your homepage hero image to create a stronger impact. As humans, we are very visual creatures, and we seek to connect with people we relate to through facial expressions and body language. So, first, draw your potential wedding couples in with a powerful emotional image, then completely captivate them with an enticing headline statement that makes them say: “Wow, {Insert your name here} gets me! They understand what I want!”

A clear headline statement should not be:

Baltimore Area Wedding Photography. 

A clear headline statement should be:

Elegant wedding photography experience in Baltimore 

The first statement is very clear – points for clarity! – but your homepage headliner statement also needs to be enticing. It needs to say exactly what you will be delivering to your bride and groom on their wedding day. Your potential couple has the visual of the picture of success, and now they need the words that describe that picture of success. This is why the second statement will convert more brides to booked brides. 

A Clear Call To Action

The third section on your homepage that we recommend upgrading is generally located in the upper right-hand corner. You need to have a clear call to action (CTA).

A CTA should not be:

Book Now 

First of all, Book Now is a huge commitment when your potential couples are just starting to learn more about you. It’s the equivalent of asking a stranger, “Will you marry me?” instead of “Would you like to grab a coffee sometime?” We recommend helping your wedding couples move forward along the path with a more welcoming approach.

A CTA should be:

Schedule a consultation OR Get packages and pricing 

A gentle CTA such as the one above tells your potential wedding couples, “You don’t have to commit right now, but if you’re interested, here is more information to help you make a decision.”

Increase your wedding business conversions by ensuring your website homepage includes the following…

A clear and emotional picture of success, headline statement, and call to action will help you maximize those six seconds and convert more wedding leads. By connecting, informing, and enticing your ideal wedding couples, you are letting them know how you can make their wedding day even more special without pressuring them to book now. 

So wedding pro, what do your ideal couples want from you at the end of the day? Answering this question is the first step to actioning the three tips we shared today.

Do you struggle writing powerful and enticing copy?

You are not alone! Most wedding professionals find this very challenging. You became a wedding professional because you are passionate about wedding venues or wedding photography, not writing copy. That’s why we have dedicated an entire section in our Booked And Busy Trainings so passionate wedding professionals can learn the skills they need to grow a successful wedding business. 

Learn more about our popular Growth Academy here.

Upgrade Wedding Business

The post What 6 Seconds Means For Your Wedding Business appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

“Copywriting is the art and science of writing to promote a product, a business, a person, or an idea. And carefully selecting, editing, weaving, and constructing those words in a way that they’ll persuade the reader into taking a specific and measurable action. ” -Copywriting.com

WHAT MAKES A WEDDING WIRE AND THE KNOT PROFILE EFFECTIVE?

In 2019, according to The Knot, the average amount a couple spent on wedding flowers was $2,000. The Knot also found that the average amount spent on a wedding dress in 2019 was $1,600. So the total spent on these two, purely aesthetic, things that make a wedding “sexy” was $3,600.

Wedding Wire found that the current average amount spent on a wedding officiant is $300. Wedding Wire averages tend to run lower than those published by The Knot and other sources like Thumbtack. Nevertheless, according to The Knot, the average amount spent on a wedding DJ/MC in 2020 was $1,200. So the total amount invested in these two functional things that will make or break the ceremony & reception was $1,500…less than half of what gets spent on “pretties.” 

We all know that sex sells and that people buy because of emotion, not because of logic. Pretty flowers & dresses are inherently emotional, inherently “sexy.” But these numbers show undeniably just how extremely important it is to create an emotional response and present a “sexy” product or service on our wedding profiles. Even those of us who sell not-so-sexy stuff, like signatures on marriage licenses and subwoofers, can invoke these “buy me now” feelings. 

YOU BETTER SELL SOMETHING WHICH ISN’T INNOCENT AT ALL…

On Seinfeld, when Elaine first met J. Peterman, she described the white cotton shirt she was wearing to him like this in order to be offered a copywriting job for his famous catalog:

“Oh, this innocent-looking shirt has something which isn’t innocent at all…touchability! Heavy, silky Italian cotton with a fine, almost terry-cloth-like, feel, five-button placket, relaxed fit…innocence and mayhem at once.” 

This is how we must describe our businesses on Wedding Wire & The Knot…with “touchability.” How? This profile writing formula will break down for you several basic foundational principles of both copywriting and branding.

ATTRACT YOUR IDEAL WEDDING COUPLE – REPEL THE REST

You must write to attract the clients you want to work with & repel the ones you don’t want. This means you need to know very clearly who your audience is–i.e. who your ideal client is. Write down a list of qualities and characteristics your ideal clients possess. See if you can identify who this DJ’s profile blurb is trying to attract and who it is trying to repel:

“My epic dance floor energy recipe? I spin those guilty-pleasure ‘everybody faves’ in a fresh way (yes, including country & Latin music) by creating my own remixes, sprinkling in a few ‘long lost loves,’ and mixing seamlessly to remove any dance-floor-emptying lulls.”

Does this DJ want to work with the indie music couples? No. This DJ spins “guilty-pleasure ‘everybody faves.’” Does this DJ want to work with couples that don’t plan on dancing after dinner and probably won’t even submit a playlist? Nope…this DJ delivers “epic dance floor energy.” Does this DJ want clients that like country music? Latin music? Yep…it was clearly spelled out.

2+2 INSTEAD OF 4

You might have heard that you need to be “telling brand stories” and that story-telling is effective marketing. But most of us are a little confused as to what stories we should be telling…and, worse, how to tell them. Let’s break it down.

In your Wedding Wire and The Knot Profile blurb, were you thinking about saying something along the lines of “I’m kind of a big deal”? Statements like these are what we’re going to call “4s.” They are final conclusions. They are spoon-feeding an outcome to the reader. By breaking down this “conclusion” (i.e. 4) into details strung together (i.e. 2+2) you’ll find that you’ve told a story. Instead of “telling,” show! For example, in this paragraph I’m telling you how to write–below I will show you.

4 = I’m a talented, experienced florist.

• 2+2= I’ve been a wedding florist since wearing flowers in your hair was cool the first time around (wink)…and I suppose you could say Enchanted Florist is a bit of a perennial because we’ve earned over 200 five-star reviews since then.

4 = Working with me is fun!

• 2+2 = Let me buy you some over-priced juice, a bowl of pho, or Italian gelato, and we’ll start plotting how YOUR WEDDING will take over the world…mwhaaa!

YOUR IDEAL WEDDING COUPLES ARE TIRED OF SAME-Y WORDS

“Boring copy is gonna kill your business. Know what makes your copy boring?… YOU’RE TOO DAMN POLITE. TOO FREAKING NICE. Yawn. And it makes your stuff crap to read. No offense. But it’s true, and we both know it.” 

-Marie Forleo, “The Copy Cure”

One way in which Wedding Wire and The Knot profiles become so freaking generic and stale is because business owners feel some weird impulse to sound “professional”–like our real, everyday vibes are not presentable. Some call this Imposter Syndrome. In an effort to appear “worthy of business,” all of the sudden business owners are trying to talk like “real” business owners. Oh my gawd–panic–what DO real business owners say about their businesses?!?!

YOU are a real business owner. You’re definitely not paying these wedding sites hundreds of dollars each month because you’re a fake business owner, now are you? That means the way you normally talk is perfectly acceptable for your Wedding Wire or The Knot blurb. For real. 

But one thing business owners do when suffering from Imposter Syndrome and writer’s block is open up the dictionary of overly-polite “too freaking nice” business lingo. Marie Forleo calls these “same-y words.” We think if we can describe our business with all these generic, meaningless terms and phrases that we’ll sound like a real business.

If you open the same-y words business dictionary (wedding industry edition), you’ll find gems like these:

• Professional
• Special celebration
• Award-winning
• It’s our goal to…
• You deserve to have the peace of mind of knowing that…
• Highest-quality
• Talented
• One of the best
• Perfect
• Skilled
• I’m [name], and I am the owner of…
• Our aim is to not only meet but to exceed your expectations. 
• Your vision
• Creating the perfect atmosphere
• [Company] has taken [what we sell] to another level and has raised the bar.
• We are a premier service dedicated to the success of your event!
• Your day, your way
• Personalized service
• Production team
• Passionate about music/photography/flowers/make-up
• Long-lasting memories

You must trade in the same-y words and phrases and replace them with authenticity and transparency. Yea, scary stuff, you’ll practically be naked with rawness on your profile! But, let’s remember you are trying to stand out on a list of businesses that do EXACTLY the same thing you do…same niche, same specialty, same area. Don’t expect to stand out in that crowd without a little soul searching.

BUT I STILL DON’T KNOW WHERE TO START WITH MY WEDDING WIRE AND THE KNOT PROFILES

If you really, truly do not know what your strengths are as a business, have no fear. Your previous clients have already written them down for you…in their Facebook and Google reviews, in their gushing post-wedding thank you emails, etc. Start gathering and reading these beauties and get in-touch with your inner wedding vendor.

QUICK SIDEBAR: Make a document with copies of all your reviews in one place. Categorize them by theme: organization, fun, professionalism, punctuality/responsiveness, guest reactions, etc. Not only will this help you get really clear on what your business does well, but the next time a potential client tells you they are concerned about disorganized vendors or how not-fun the officiant at their sister’s wedding was, you can just copy & paste all your “organized testimonials” or all your “fun testimonials” and shoot them back over in a quick email.

Download our NO-FAIL WEDDING WIRE and THE KNOT PROFILE WRITING FORMULA

We’d love to see your profile “before & after”s! Please share them with us at hello@bookmorebrides.com, by tagging us on social media, or by posting them in the Book More Brides Tribe Facebook group.

The post The No-Fail Wedding Wire and The Knot Profile Writing Formula appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

Trying to grab the attention of your ideal 2023 wedding couples means cutting through all the online noise, and showing your wedding leads you understand them. Imagine all the websites and emails your dream wedding couple is seeing every single day. And you’re not just competing with lots of online noise; you’re also up against a short attention span.

“The human attention span is now less than that of a goldfish. 

A goldfish has a nine-second attention span,

 humans now have an attention span of six to eight seconds.”

So what is the best way to grab your ideal wedding lead’s attention and make them want to click on your email, website, or CTA (call to action)?

The answer: Using clear copy to communicate the answers that are most important to your wedding couples, and that makes them say, “This is exactly what I have been looking for! No one else understands me like {insert your name here}!”

Keep reading to learn how you can easily update your wedding business, attract more engaged couples, and book your ideal 2023 wedding couples.

How To Connect With New Wedding Leads, Fast. 

Sure, being funny or witty in your emails or social posts might get couples to pause, but if you’re not clearly telling them what they need to know, they will keep scrolling.

The best way to grab your wedding lead’s attention is by making sure that you’re being clear about what matters most: how their dream wedding experience will come to life if they work with you. Anytime you communicate with your couples, whether it’s on your website, socials, or emails, you have to keep their attention. So make sure they can clearly see:

• How you are going to be the best wedding professional for them 
• How are you going to benefit them more than your competitors can
• What it is that you’re asking them to do next

Now, this doesn’t mean you can’t be funny and show your brand’s uniqueness (you should!), but you don’t want to sacrifice clarity for cleverness and make your wedding leads guess what you’re trying to tell them. 

You want to clarify how you can help them, what you will do for them, and what they should do next. And you want to say it often. 

How To Write Clear, Engaging Copy That Attracts New Wedding Clients

Don’t bury the lead

Seeing as you need to grab your potential couple’s attention in 6-8 seconds, make sure that you include the most important information in the first sentence. Your couples should immediately know exactly what they’re going to get from you, why this is important, and why they should keep reading.

Write from your ideal bride’s point of view.

More than anything, your potential couples want to know, “What’s in it for me?” 

So when you are communicating with potential wedding leads on your website, socials, or emails, write from their point of view. Ask yourself: What do they need to know from me that will help them book me confidently?” 

Paint your lead’s picture of success and show why you can make it a reality 

As you describe your ideal couple’s dream wedding, include how your credentials and experience will impact their wedding day. Here are two examples of how you can make sure your communication emphasizes your strengths, while still writing from your lead’s perspective:

1. If you have been in the wedding industry for a long time and you’ve seen it all, highlight how this will benefit your couples. Maybe you can anticipate their needs because you know what creates a perfect wedding day. You will know what they need even before they need it. Now, instead of starting with “I” focus on “you” For example: You can rest assured that if things don’t go exactly as planned (and they rarely do), that we will be there to handle it, while you simply enjoy celebrating with your favorite people. 

2. If you are a wedding and engagement photographer who knows the best local spots for breathtaking wedding photos, talk about how your knowledge can benefit your couples. For example: Your love story has been an adventure, your engagement session should be no different – and we know just the spot!

Could your competitors say the same exact thing?

Now that you are clearly communicating:

• How you are going to be the best wedding professional for your ideal couples
• How are you going to benefit your perfect wedding couple the most 
• What it is that you’re asking your wedding leads to do next

It’s time to go the extra mile and ask yourself: could my competition say the same thing?

If the answer is “yes,” then it’s time to get more specific about which couples you do and don’t want to work with.

So, what specific benefits do you bring to your wedding clients? Let us know in the comments below, or jump over to the Book More Brides Facebook Group and start the conversation there. 

In summary, make sure that you’re very clear in your communication with your couples, including your web copy, social posts, and emails. Say it early, and say it often, and make sure that you are saying it in a way that will allow them to see what the benefit is for them and how your strengths will benefit their wedding day. If you make sure you are incorporating these tools in your communication with new leads, you’re going to attract more of your ideal couples (and less of those pesky price shoppers).

Ready to book 70% more weddings with this proven email response?

Download the free report and email template to turn “How much?” emails into booked weddings here!

Or

Schedule an intro call here.

Ideal Wedding Leads

The post How Being CLEAR over CLEVER in Your Copy Will Bring in More 2023 Wedding Leads appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

You’ve just taken an extended break from your wedding business. Or maybe you moved to a new location, changed niches, or completely rebranded as a wedding pro. You’re ready to relaunch your wedding business, but your referrals have either dried up, or aren’t viable leads for your new circumstance. You’re feeling like you’re back at square one. 

And you put a lot of energy into growing your wedding photo booth business, wedding planner business, or wedding floristry business the first time. Having to start from the beginning again can feel deflating. 

“When you run a business in the wedding industry, it often feels like taking a break is impossible. But having the right system in place can make it possible.”

There are many reasons why you might have to take an extended break from or rebuild your wedding business. Maybe there was an extended illness in your family, you had a baby and wanted time to focus on your family, or perhaps you moved cities. This blog will equip you with the tools you need to successfully relaunch your wedding business, whether you have just moved to a new city or have come back from maternity leave. 

How Do You Get Your Name Out There In A New Market?

So you may have had your business systems under control and had a thriving wedding business before you took your break or made the switch, but now it’s time to update your wedding business. Here are four helpful tips for a wedding professional who has to start over again.

1. Add more location-based information to your copy.

Start adding more location-based information to your blogs, web copy, and socials. For example, ensure your Instagram bio and name has your new location in it. Likewise, when you post photos of the weddings you have worked on, include the location in your hashtags and the venue.

2. Utilize old leads

Let everyone know your doors are open.

Contact past couples and give them an update on your wedding business and ask if they have any friends or family in the area that they can refer to you. Also, reach out to other wedding professionals you have worked with in the past and let them know you are back in business, switched business, or are open in your new location. 

3. Attract the right couples with the right copy 

The best way to do this is by using clear copy and communication to speak to your ideal couples and make them think, “Oh my gosh, that’s me! This is exactly what I want and exactly how I want my wedding to be!” 

When you connect with couples on this level – price won’t be their first question anymore. You want to get to the point where pricing doesn’t matter, where you couples will work you into their budget because you get them so well that they don’t care how much you cost.

“When you try to speak to everyone – you speak to noone”

Ask yourself these questions:

• What is the number one thing my ideal couples want from my service or product? 
• What is most important to my ideal couples when they book me?
• How would my ideal couple describe themselves and their wedding?

After you answer these questions, go back through your answers and ask yourself “how” and “why” to dig deep. 

For example, if you say your ideal wedding couple is “fun and adventurous,” define what “fun” is to your couples, and how they are adventurous.

For some people fun might mean making jokes, being silly and laughing the whole day – while to others fun might mean line dancing and table games with their family. 

4. Create a buzz with an exciting blog.

Creating a relevant and valuable blog for your ideal wedding couples is one of the best ways to increase your SEO and make sure you are found on Google Search – but this strategy takes time and consistency.

One way to speed up the process of getting traffic to your website and blog is to create content that features other wedding pros you would like to work with on a wedding or event. 

Then let the other wedding pros know they were featured on your blog. Make sure to also share the blog on Instagram, Facebook, and Pinterest!

Relaunch Your Wedding Business With Confidence 

Being afraid to start again shouldn’t stop you from taking a much-needed break from your wedding business to enjoy time with your family or transition into a new stage of life.

By utilizing location-based keywords, value-adding blogs, a strong brand voice, and old leads, you can successfully relaunch your wedding business and make it better than ever. 

Which one of these tips are you going to try first? If you have already successfully relaunched your wedding business, let us know what your tips are in the comments below!

Click here to schedule a free consultation with the marketing experts at Book More Brides and finally book the ideal couples you are dying to work with. 

Grow your wedding business with the help of Brand New In-Depth Training Sessions Each Month

The Book More Bride’s Wedding Business Acceleration Membership might be exactly what your wedding business relaunch needs to take it to the next level. We have helped many wedding professionals relaunch their wedding business We offer exclusive live Q&A sessions twice a month for our membership community plus each member has access to 70 plus workshops from our past expert trainings on everything you need to transform your wedding business, from website, Facebook ads, Instagram and Pinterest tutorials, and email marketing. Learn more about our transformational Wedding Business Acceleration Membership here.

Wedding Business Tips Relaunch

The post 4 Tips For A Successful Wedding Business Relaunch appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

There is one question that we get all the time in our book more brides Facebook Member group:

What do your couples want the most from you?

The funny thing is, the answer has nothing to do with what you offer. 

“What is going to make your wedding couples actually want to book with you, and have you on their wedding team, comes down to an emotional decision.”

When you can speak directly to your engaged couple’s emotional decision, you show them that you get them in a way that nobody else can. You’re saying that you know exactly what they are looking for, how they feel, and how you will answer this need and desire they have. This is how you will stand out from your competitors.

How your couples decide which wedding professional is right for them

Buying decisions are emotional decisions, especially for brides who are trying to find the right wedding professional for their dream wedding. But, of course, logic plays a massive part in decision-making as well. As a wedding professional, you need to fit into the budget that your wedding couple has already determined before speaking to you. You need to provide the product or the service that your wedding couple needs for their wedding day. And you will need to be available on their chosen date. Once you tick all your wedding couple’s logistical boxes, you are not guaranteed a booked wedding just yet. You still have to tick their emotional boxes and show them that you know exactly what they want on their wedding day.

Knowing exactly what your wedding couple wants most from you will help you connect with and book more of your ideal brides. So, how do you figure out what your ideal wedding couples want from you? It starts by digging deep and asking yourself:

What is your wedding couple’s core motivation for wanting to hire you?

When you start thinking about the core desire behind the product or service that you are providing for your couples, you can get clear on: 

• How you can best serve your wedding couples
• How you can answer your wedding couples pain points and the troubles that they might be having 
• What your couples are ultimately trying to find from weddings professionals like you

Speaking directly to your wedding couple’s desire will help you stand out from your competitors because speaking to their emotional desire is what pushes them to make a buying decision. Here are a few examples to help you figure out your couple’s desire.

What brides actually want from a wedding florist  

If you own a wedding florist business, you might think that your wedding clients are looking for beautiful flowers. But really, what your couples are looking for is a lush, romantic setting for their wedding day, and the flowers help to make this possible. When it comes down to it, that is what your couples really want your wedding floristry business to deliver on their wedding day.

What brides really want from a wedding coordinator

If you’re a wedding coordinator, a bride will be very grateful for your experience and for taking the stress of wedding planning off of her hands. But what she’s buying from you is not your super organization skills. Instead, her motivation for hiring you is that she will be the rare bride who says, “oh my gosh, my whole wedding day was perfect and completely stress-free. I didn’t worry about anything. It was just all taken care of by my coordinator.” 

What brides really want from a wedding photographer.

Your couples are looking for beautiful pictures of their wedding day, of course, and that’s what you’re going to deliver because you’re a professional. But the real value you are providing for your couples is your knowledge and experience in capturing emotions, beauty, and magic. You are going to help your couples relive their wedding day, years after their special day.

The core desire behind the product or service you offer is what you want to communicate in your website content, emails, social media posts, and direct one-to-one consultations with your couples. 

Buying decisions are emotional decisions, especially when it comes to weddings. 

Knowing exactly what your wedding couples want most from you will make that buying decision so much easier and faster for them.

Jump on a complimentary call with the marketing experts at Book More Brides.

Pick a time here: https://pages.bookmorebrides.com/consultation.

Important Wedding Business Questions

The post The Most Important Question To Answer In Your Wedding Business appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

Your customer service journey doesn’t end once you book your couple.

In this blog, we share two simple but powerful techniques you can use to upgrade your customer service experience and help your couples feel confident that they made the right choice. Not only does this help set the stage for an excellent experience for you and your brides, but it also creates a solid foundation to get the referral after the wedding is over.

“The buying decision has some logic to it, but mostly it’s a very emotional decision.” 

These techniques will help you connect with your couples and help you understand what is at the heart of why they want to hire you.

Elevate your wedding business with a questionnaire

If you aren’t already sending new leads a questionnaire, this is a practice you should start implementing today. Questionnaires ask simple questions such as, how did you hear about me? But, to get to the core of why your couples are really buying from you and how you can go the extra mile for them, ask a question like these:

1. What is your number one goal for working with me?
2. Is there anything we haven’t talked about that you would like from me, for your wedding?
3. What made you decide to choose me for your wedding over other wedding professionals?

This will help you better understand the “why” that is driving your couples to book with you over your competition.  Find out what it is that they’re looking to get out of their experience with you. This will give you knowledge to work with more of your ideal couples.

Not only will these questions give you valuable information and feedback to better understand why couples end up choosing you, but it also helps you with your SEO Strategy. When your couples answer your questionnaire, they give you the actual phrases that they type into Google when they’re searching for a wedding professional. These are the keywords you should be using on your website, blog posts, and social media posts. 

Provide a timeline of important dates 

Providing a timeline of events is an underutilized practice that only some wedding pros are currently offering and one that will help your wedding business go the extra mile for your couples. While planning a wedding, couples have to juggle a team of wedding professionals with different contracts and expectations. So make their wedding planning experience easier by creating a timeline that clearly outlines what your couples can expect from working with you. 

Include general information such as delivery dates, payment due dates, meeting dates, when details will be finalized, when they should expect to hear from you, and when they can expect to receive the finished product after their wedding day.

Break the information down by months: 1 month before the wedding etc. This can be as simple as a Word document with your logo at the top, or a fancy graphic in Canva. Or, to provide a next-level customer service experience, you can create a timeline template that you customize for each new couple you book. 

Receiving important information in a formalized timeline will give your couples a next-level, exclusive experience because it shows that you took the time and the care to go above and beyond the basics. This will also hopefully prevent those stress-filled emails from hitting your inbox at 11 p.m.

This technique will help you form trust with your couples, and prove that they are in good hands, giving them the, “oh my gosh, they know exactly what I want” feeling. In addition, being able to show this to potential clients may be the competitive advantage that seals the deal over your competition.

As you scale and grow your wedding business remember this … 

Our goal is to help you scale your wedding business, book more weddings and build the wedding business of your dreams. But that means that, just as you improve your craft and customer service, you also need to improve your online presence and marketing. Going the extra mile with your customer service will help you bring in referrals, but we don’t want your wedding business’s success based on referrals alone.

That is we are offering you a complimentary call with our team of marketing experts, where you can have your online presence and marketing strategy audited! This call will help you find the next steps to grow your wedding business. 

Pick a time here: https://pages.bookmorebrides.com/consultation.

service that go the extra mile

The post Serving Your Wedding Clients With Extras That Go The Extra Mile appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

Is it enough for your wedding couples to just be satisfied?

If you’re satisfied with a service or product, it means that you got what you expected—nothing more, nothing less. 

However, in an industry that thrives off referrals, wedding professionals need to surpass expectations. You want your couples to know you went above and beyond for them so that when someone asks them for a referral for a wedding professional, your name is the first one they think of. 

The best way to make a lasting impression is with excellent customer service because good customer service is rare, no matter what industry you’re in.

“Good customer service sticks in your head for years after. 

When your waiter makes you smile and laugh all night, do you leave happier? Do you want to flag down the manager to tell them how fantastic the waiter is? Do you rave to your friends about your experience, demanding they try it too?

That’s the kind of customer service you want to be providing for your wedding couples.”

Stand out from other wedding venues, wedding photographers, or wedding planners by offering an unforgettable service. Instead of just making your wedding couples feel satisfied, make them thrilled they chose you because you truly went above and beyond.

Get Wedding Business Referrals

How to land more leads with excellent customer service. 

The wedding industry doesn’t thrive off repeat business, it thrives off referrals.

Whether you’re just starting your wedding business or you are working full-time in the wedding industry, excellent customer service matters. When engaged couples receive excellent customer service, they want to tell other people about it. And that’s how you get those referrals, that are so important in the wedding industry.

Excellent communication = great conversions.

As your wedding planning business or wedding celebrant business starts growing and booking more weddings, it’s harder to provide personalized service. By incorporating a few automation tools into your wedding business you can help maintain good customer service as your business grows.

1. Use checklists 

Utilize a daily checklist to help you stay on top of following up with new and old leads. For example, Have you replied to new lead inquiries today? 

A good process makes sure that you won’t easily miss something important while you are busy trying to stay on top of the daily tasks of running a business. 

2. Communicate ahead of time.

Your engaged couples already have hundreds of things to worry about on their wedding day. By communicating ahead of time you can help take some of their stress away and create a lasting impression. 

Make your couple’s wedding planning experience better by sending out multiple emails in the lead-up to their wedding day, providing all the information they need to know. For example, How and when you would like to receive payment from them. What they can expect on the day in terms of the itinerary.

Providing important information before your couples have to ask will help you create a stress-free experience for your couples and stand out from your competitors.

Follow-up emails 

Your relationship with a bride and groom doesn’t end when their wedding does. If you own a beautiful venue or photography business, your couple might need your services again in the future for a special event, such as an anniversary. This is why follow-up sequences are necessary for any wedding business owner. Make sure that the couples you work with are on your email list, so you can continue to check in regularly with a follow-up sequence.

Automate your wedding business with CRM

Customer relationship management (CRM) allows you to automate an email sequence. For example, either in the lead-up to the wedding day or checking in afterward with a follow-up sequence. 

Double your wedding business referrals in 2024

Have been feeling stuck lately wondering, How do I get more leads for my wedding events? Or How do I get more wedding photography leads? 

No matter what wedding profession you specialize in, offering memorable customer service can help you double your wedding referrals in 2024. By automating part of your customer service using CRM, you can enhance your couples’ experience, surpass expectations and nurture the relationship long after their wedding day. 

So, you know CRM is vital for growing a wedding business, but you have 0 ideas about how to set it up? 

Book More Brides offer one-on-one business coaching for wedding professionals who want to take their business to the next level using engaging copy and high-converting emails. Jump on a complimentary call with the marketing experts at Book More Brides.

Pick a time here.

Get Wedding Business Referrals

The post How To Get More Referrals For Your Wedding Business appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

As a wedding business owner, your daily to-do list never ends. There are always certain tasks to complete to help grow your business before you can even get to the high-level tasks, all while trying to maintain somewhat of a personal life. 

“Maintaining a successful wedding business, family, and personal life starts with a solid foundational schedule, also known as time batching. This powerful tool can help you juggle all your daily, high level and family obligations while taking your wedding business to the next level.”

So, what is time batching and how can it help you increase your wedding business profits? Continue reading to learn how you can transform your wedding business using this powerful method.

What Is Time Batching?

Time batching is the process of creating a structure for your day that helps you address all the tasks on your to-do list. While also enjoying free time to do the things you love outside of your wedding business.

Jordan Page from cheaperfree.com compares the concept of a block schedule to a college timetable. In a structured timetable, you go from English class to Science class and so on, entirely focusing on one topic at a time. You aren’t thinking about the next class; you aren’t multitasking many projects or tasks at the one time; you are just focusing on your English class for the next hour. Then when that time block is over, you move on to the next topic. 

Increase your wedding business profits with time batching. 

Time batching not only allows wedding business owners to complete the tasks they have to do but also the tasks they want to do.

Imagine having time set aside to exercise in the mornings, have time to cook a healthy dinner at night with your family, or enjoy a coffee mid-morning at your favorite cafe. 

Feeling recharged and organized is crucial for the growth of your wedding business. Time batching can give you more energy to:

• Create the follow-up sequence that has been on your to-do list for months
• Have weekly calls with a wedding business coach
• Complete that business course you have wanted to do for years.

Implementing time batching into your busy wedding business schedule helps you allocate enough time in your day to complete the tasks that are important to you. 

Can you still time batch when every day is different?

Absolutely! Time batching is perfect for wedding professionals who usually run on an unpredictable schedule. 

Although your tasks might be different from day to day, specific tasks happen around the same time each day. Generally, you might wake up around the same time every morning and go to sleep about the same time every night. You might even have certain times of the day where you usually work on your wedding business and when you don’t.

Putting clear parameters around those time frames helps you know what to expect at the beginning of every day, week, and month. 

Why every wedding business owner needs to start time batching. 

Do you often find yourself getting bogged down in the daily tasks for your wedding business when you start to feel antsy? You really should be focusing on the future instead and planning for the next three months.

Or vice versa, have you ever been in the middle of planning ahead, but you keep thinking, “I have to call that bride back” or “I need to send that follow-up email.”

Time batching your wedding business frees up your mind to focus on one task at a time because you’ve built-in time to address the other vital tasks later. 

• Delegates your energy 
• You feel more recharged than exhausted
• Decreases overwhelm by focusing on one task at a time 
• It frees up time to do the things you love 
• Increases your profits
• Ensures essential daily tasks are getting done 

How to start time batching today

Make a list of the most important things to you, not only from a business perspective but also from a personal perspective. For example, do you want to have dinner with your family at least twice a week? Do you miss reading something for fun? Do you want to have time to go for a walk every morning? 

Once you have made your list of business and personal goals, take a look at your schedule and delegate a specific time and amount of time each day or week that allows you to reach your goals: Every Monday morning at 8 am, you go to your favorite yoga class. Between 2-3 pm every day, you write emails and respond to new inquiries from engaged couples. You only work on your wedding business between 9-4 Monday – Friday. 

Time batching small and big tasks helps you create a well-rounded life you enjoy and a successful wedding business that continues to book more brides every year. 

Actionable next step 

When your wedding business follows a time batching schedule, it allows you to focus on one task at a time, knowing that the other essential tasks won’t get missed. And hopefully breathe a little easier. 

We recommend starting with Jordan Page’s free printable that shows you how to create your own batching schedule. Click here to go to cheaperfree.com.

Streamlining important tasks and scheduling time to recharge will allow you to focus on taking your business to the next level. Do you want to go from being a weekend warrior to a full-time wedding professional? Do you want to hire additional team members for your wedding business? 

Book More Brides offer business coaching for wedding professionals who want to take their wedding business to the next level. If you are ready to create a clear, actionable plan that helps you book more brides in the upcoming December engagement season, click here to learn more.  

time batching to increase profit

The post Batch Your Limited Time For Increased Profit appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.

If you are currently not getting enough calls or inquiries from engaged couples every month, it’s time to build up your online presence. 

“Here’s the thing, if you don’t tell your engaged couples that you are available, they won’t know. So make it easy for your couples to know that you are here, and you are ready to book them and help make their wedding day stress-free and fun.”

Always having a steady stream of traffic coming in on your website is achieved with putting the work in ahead of time and creating a proactive online presence. In this blog, we are sharing three actionable tips to help you start building your online presence today. 

So pour yourself a hot tea, and grab a pen and paper. It’s time to get visible!

Be Proactive With Your Past Leads

Most wedding professionals think that an email list older than six months is dead. Fortunately, they are wrong. 

There are many reasons why an email list is never dead, no matter how old it is. Your past leads who you thought had their wedding completely booked might have to shuffle their wedding plans around, find new dates, new locations, or new wedding professionals. Especially now with COVID-19, it’s very common for engaged couples to change their wedding plans due to restrictions. This is why it’s essential to go back through your old email lists and reach out to your past couples, even if the last time you spoke was in 2019. 

All you have to do is send a short, direct email to the couples on your old email list. Your goal is to remind them that you are here and you are available. 

For example, “Do you still need a DJ for your wedding? I have some openings available for this year and 2022. So let’s connect and make sure you are taken care of.”

A simple 5-minute email to a past lead could mean another booked wedding before the end of the year. 

If you want to learn more about restarting an email list with 6 – 18 month old leads, click here to listen now to episode 6 of the Book More Brides podcast. 

Be Proactive On Social Media

Being proactive on social media is about posting consistently to help couples easily find you and letting them know that you are available.

Here are a few ways you can upgrade your social media presence today:

1. Make sure your bio on your social media platforms, from Instagram, Facebook, Youtube, Twitter, or TikTok, lets your couples know that you are available. For example, Booking dates now for February 2022.

2. Consistently upload posts that inform your couples of your availability. 

3. Use location-specific hashtags and industry-specific hashtags to help your local couples find you on social media amongst all the other wedding professionals. For example, #SanAntonioWedding or #SanAntonioDJ .

4. Use hashtags that are between 20,000 – 100,000 searches. You can easily find out how much a hashtag has been searched by typing a hashtag into the Instagram search bar.

Here is an example of a proactive post you could upload today to your socials.

I am now booking Fall 2021 weddings in #SanAntonio

We have some spots available, and we would like to work with you. 

(Then insert a brief overview of what makes you different, how you can make their wedding day even more special and the types of couples that you like to work with.)

#SanAntoniowedding #weddingDJ #SanAntonioweddingDJ

Social media platforms aren’t very search-friendly. So hashtags are essential in helping the algorithm put you in front of the couples who are looking for a wedding venue just like yours in your exact location. Even if you don’t work from a specific location, make sure you tag the location of the weddings you have worked at in the past when you upload to your social media platforms.

You can either insert specific hashtags at the end of your description or post your hashtags in the first comment. Research shows that both of these options are effective, so it’s just what you prefer. 

Be Proactive With Your Follow-Up

You are more likely to book more brides if you are responding straight away to new inquiries from potential couples, ideally within five minutes of their inquiry coming in. A CRM enables you to set up immediate responses when a couple sends through an inquiry. 

Here is a sample of an effective follow up:

Hey, (name)

Thank you so much for reaching out. I can’t wait to connect with you. In the meantime, here’s some information on … (insert value-adding information that can help your couples make a confident decision in choosing you.)

Not only does this effective follow-up let your potential couples know that you care about them by responding straight away, it keeps them excited with value-adding information.

Automatically sending out a response to a new inquiry is the first step in being proactive in your follow-up. The next step is to ensure you continue to provide opportunities for your couples to hear from you. A follow-up email sequence helps your couples receive the information they need to make a decision, such as your pricing or any discounts you are offering at the moment, as well as give them the opportunity to book a consultation with you when they are ready. 

Having a strong follow-up system in place helps you to build trust with your couples so that they know that you are interested in more than just a sale, and you genuinely do want to help them have the best wedding day possible.

It’s Time To Take Your Wedding Business To The Next Level.

Contacting old leads through email, text message, or social media is an easy way to re-engage couples who have already reached out to you, even if it was a year ago. Focusing on your Instagram presence is the fastest way to connect with new couples who need help finding you online. While being proactive with your follow-up makes sure your new couples know that you care about them, and it keeps the conversation going until they are ready to book you for their wedding. 

Whether you implement one or all three of these tips, building your online presence can help you start getting a more consistent stream of traffic on your website and more inquiries from excited brides. 

Which tip are you going to implement first? Let us know in the comments down below.

Would You Like Brand New In-Depth Training Sessions Each Month?

The Book More Bride’s Wedding Business Acceleration Membership might be exactly what your wedding business needs to take it to the next level. We offer exclusive live Q&A sessions twice a month for our membership community plus each member has access to 70 plus workshops from our past expert trainings on everything you need to transform your wedding business, from website, Facebook ads, Instagram and Pinterest tutorials, and email marketing. Learn more about our transformational Wedding Business Acceleration Membership here. 

The post 3 Things You Can Do RIGHT NOW To Reach Couples Who Need You! appeared first on Wedding Business Marketing | Bridal Advertising Solutions for Wedding Professionals.